Simpaspot. Business Model Canvas


  • Space
  • Price
  • Time
  • Culture


  • Make money when renting
  • Save money when parking
  • Match mutual needs
  • Reinforce “sharing economy”

Unique Value Proposition

  • Peer to peer parking platform to connect two audiences together: drivers searching for a spot and space owners renting a spot, and viceversa.
  • The Airbnb of parking

Unfair Advantage

  • Dream team
  • Insurance on demand
  • Data automation

Customer Segments

  • Drivers, also not residentials
  • Property owners

Existing Alternatives

Key Metrics

  • UX and Performance metrics measure the user experience of an app, and the overall performance
  • Engagement metrics measure and understand the action of users
  • Revenue metrics measure profitability

High-Level Concept

  • First mover in the short-let parking market in IT/EU


  • App
  • Website
  • Social media
  • Events, fairs, PR
  • Paids ads
  • Partnerships

Early Adopters

  • In a rush status profile
    (Variable: TIME)
  • Relax mode profile
    (Variable: HAPPINESS)
  • Money driven profile
    (Variable: REVENUE)

Cost Structure

  • Software development and maintenance
  • Outsourcing
  • Personnel
  • Insurance

Revenue Structure

  • Revenue based on fee charged per paid up option (hourly, daily, weekly, monthly, yearly)
  • Revenue based on in-app purchases and ads
  • Revenue based on partnerships